1
Strategy Diagnostic
For brands that know something is off but not what.
I audit the business, find what is holding it back, and hand you a prioritized plan.
Scoped on
the discovery call
Strategy and operations consultant
Strategy first. Then I run the operation.
I work with founders of DTC and e-commerce brands in Morocco. I find what your business actually needs, set the direction, and manage everything that gets it done.
One person in the middle
You talk to me. I brief them and check their work.
Your business
↓ I diagnose and plan
Glorythm
One accountable person
One accountable person
↓ I brief and check
Specialists I work with
- Store and site
- SEO and content
- Ads
- Automation
Most agencies sell you a service. I start by finding out which one you don't need.
What is a Strategy Diagnostic?
A Strategy Diagnostic is the first step of working with Glorythm. I audit your store, traffic, ads and day-to-day operations, find the gaps costing you orders and time, and hand you a written plan: what to do first, what to skip, and what it costs.
How I work
Three ways to work together
2
Operations Management
For brands ready to act on the plan.
I run it with you every month: I set priorities, brief the specialists, check every deliverable and report back. You deal with one person.
Scoped after
the Diagnostic
3
Specialist delivery
Added to Operations when the plan calls for it.
Store and site, SEO and content, ads, automation and more. I brief the specialists and sign off on their work. Billed at their cost plus a visible management fee.
Quoted after
the Diagnostic
The process
How it starts
Step 1 of 4
Discovery call
A short call. I learn your brand, your numbers and what you have already tried.
Step 2 of 4
Diagnostic
I audit the business and find the real blockers.
Step 3 of 4
Plan
You get priorities in order: what to do, what to skip and what it costs.
Step 4 of 4
Operations
I run the plan and report to you every month.
Work
Brands I run and brands I have worked with
Over $10K in sales from ads across two fashion brands, in about six weeks of campaigns, after two months of work from brief to launch.
Moroccan fashion brand I run through Glorythm. Branding, creative and content production, ads and website building. Summer 2026 collection: a 10× return on ad spend over six weeks of campaigns (Meta-reported).
Moroccan fashion brand. Branding, creative and content production, ads and website building. Over $10K in ad-attributed sales over six weeks of campaigns (Meta-reported).
Product page conversion optimization. The store started getting a lot of orders.
Performance marketing for their SEO offer, sending traffic to this landing page. Work in progress.
Results are Meta-reported, ad-attributed sales, rounded down. They are not profit.
Questions I get
Before you book
- Do you do the work yourself?
- I do the strategy, planning and management. Specialists I work with handle production, such as development, design, writing and ads. I brief and approve all of it.
- Do I need to know what I need before the call?
- No. That is what the Diagnostic is for.
- What does it cost?
- Every business is scoped on its own, so there is no price list. After the discovery call I tell you what the Diagnostic involves and what it costs. Operations and specialist work are quoted once I know the scope.
- Which brands do you work with?
- Founders of DTC and e-commerce brands in Morocco. I learn the brand type on the discovery call.
Journal
Practical guides for Moroccan e-commerce founders
Costs, benchmarks and step-by-step guides for selling online in Morocco.
145Practical guides
EN + FRTwo languages
Meta Ads
Meta Ads in Morocco: Costs, Benchmarks, and What to Expect
Real Meta Ads benchmarks for Morocco in 2026: CPM, CPC, ROAS, and minimum budgets. What results to expect and how long before campaigns turn profitable.
6 min read
Guide
Influencer Marketing
How Much Do Moroccan Influencers Charge? Pricing by Tier (2026)
Real pricing benchmarks for Moroccan influencers by follower tier, from nano to macro. How to negotiate, what usage rights cost, and how to calculate the ROI before you pay.
Guide
Influencer Marketing
How to Find Real Influencers in Morocco for Your E-Commerce Brand
A step-by-step guide to finding authentic Moroccan influencers with real audiences. Tools, engagement benchmarks, audience geography filters, and red flags to avoid before spending a single dirham.
Guide
Shopify & CRO
How to Set Up Cash on Delivery (COD) on Shopify in Morocco
Step-by-step guide to setting up COD on Shopify for Moroccan e-commerce: enabling COD, logistics carriers, order confirmation flow, and COD visibility on product pages.
Discovery call
Tell me about your business. I will tell you what it needs.
A short call to learn how your brand runs today. I will tell you honestly what I would look at first.
On the call, I will:
- Learn your brand, your numbers and what you have already tried
- Find the gaps costing you orders and time
- Tell you what I would do first, and what to skip